This link doesn't match a report on file. Double-check the link from your email, or reply to that email and we'll re-send it.
We can't load your report right now
Your link is fine, and your report is safe. Something on our side is having trouble reaching it. Please try again in a few minutes. If it still won't open, reply to any of our emails and a real person will sort it out for you.
This report link has expired
Report links stay live for 30 days (90 days for a market report). Reply to any of our emails and we'll help you out, or order a fresh report to see where you stand today.
Your market's first check is on its way
Your link is right: this is your market's page. Its check is being prepared, and it opens here as soon as it is ready. Keep this link. It always opens the latest check of your market.
Sample report: exactly what yours looks like, built from a real measurement with the names replaced by stand-ins. Get yours from the Free report page.
LIGHTHOUSE PRO
Visibility Report
Visibility Report
The street-corner sample did not run for this report, so it is not measured. It is never counted against you.
Your reviews this week
–your Google rating
–total reviews
Across the review sites we watch
Platform
Listed
Rating
Reviews
Vs last week
Newest reviews we found
Your link profile, measured
–Lighthouse Authority 2.0 (of 10)
–referring domains
–total backlinks
–dofollow share
–spam score (lower is better)
–oldest link seen
The links behind the number
Every score above expands into real links. These are the strongest sites pointing at yours: the evidence most tools never show.
Linking site
Anchor text
Counts as a vote
First seen
The market verdict
The market verdict
What this means: “sparse”, “competitive” and “crowded” are fixed bands on active businesses per zip code, never an opinion. “Open to challenge” means no working website, no claimed Google profile, or too few reviews. Click a tile to open its list.
What changed since your last report
What changed since your last report
What moved in your market since your last report. A business new on our list or off it is told once checks on at least two days agree, and only after our first four checks of your market; a rating once later checks agree. What is still being confirmed is marked, and every row opens its evidence.
What this means: a report that ages well says what moved and what held. This chapter reports only the changes we can confirm, and shows each one still being confirmed; everything else we read is shown where it stands, in its own chapter. A badge on another chapter counts its confirmed changes since the last check, and "Unchanged since" means everything in it was compared and held. A chapter with neither may hold a change still being confirmed, something this chapter does not report, or something that could not be compared this time.
What this report measured
What this report measured
What this means: the bars are the work we did on the day named here, and the tiles are what it found. The businesses on this page come from these searches and checks; “How we counted” names the few figures that come from elsewhere.
The market at a glance
Your market at a glance
The rival you named
The rival you named
The market map
The market map
Click a count to open its list, and the + beside a name for its top three.
Zip
BusinessesTotal
Active
Claimed profilesClaimed
No Google profile foundNone found
Facebook pagesFB page
Working websitesWorking
Top three by reviews
What this means: on the map, each zip code shows how many businesses it holds, as a number or a shade; a gold border means fewer than 1 in 4 of those we checked there has a working website.
Who dominates
Who dominates: the leaderboard
The twelve businesses with the most reviews, each with its rating and whether its website works.
#
Business
Rating
Reviews
Website
Presence
Years
#
Business
Based in
Rating
Reviews
Website
Google
What this means: a review count is public and dated, so this is who has earned the most reviews so far. A big name with no working website is the gap in this table.
Presence
Presence: who is where
The offer
The offer: what they sell and what they charge
What this means: a service few of your competitors name, or a price few of them show, is a gap you can advertise into.
Availability
Availability: who is there when the phone rings
What this means: websites promise, Google shows hours; where the two disagree, a customer looking at Google sees the hours, not the promise.
Reach and paid presence
Reach and paid presence
What this means: where each business says it works, and who pays to sit above the map in your area.
The review conversation
The review conversation
What this means: how many reviews the businesses here have, how fast they are getting new ones, and whether they answer them.
The websites behind the listings
The websites behind the listings
What this means: the software behind each business's website, and whose website shows no recent date on the pages we read.
How established they are
How established they are
What this means: many names listing fifteen years or more can mean loyal customers and slow change; many under three, that customers try new names.
Demand and the cost of a click
Demand and the cost of a click
How a Google Ads campaign is priced, and how to read these ranges
The auction. Every time someone searches, Google runs an instant auction among the advertisers who want that search. Where your ad shows, and whether it shows at all, is decided in that auction.
The bid. The most you are willing to pay for one click on your ad. You set it, per keyword or per campaign, and you can change it any time.
The quality score. Google's own 1 to 10 grade of how well your ad and your landing page match the search. A higher grade lowers what you actually pay and lifts where you show, so a fast, relevant page is worth real money in the auction.
The cost per click. What you pay when someone clicks. It is usually below your bid: the auction charges just enough to beat the advertiser below you. The "typical click" is Google's own measured average for the keyword in your area; the bid range is the spread that reaches the top positions.
The daily budget. The most you want to spend in a day. Divide it by the typical click and you have roughly how many clicks a day the budget buys; multiply by how many of those clicks become calls, and you have what a lead costs.
Reading these numbers when you prepare a campaign. Start from the searches that matter, take the typical click as the planning price and the top of the range as the ceiling, set a daily budget that buys at least five clicks a day, and keep the landing page fast and specific so the quality score pulls the price down over the first weeks. Every free click from a map seat or a working website is a click this bill never charges.
What this means: how many searches are made for this trade each month, by Google's own advertising estimates.
Where the openings are
Where the openings are
What this means: we read who won each map point on the day we measured; these are the points whose winners are weakest online, each with its evidence.
The expansion board
The expansion board
The markets around you, and the largest in your state, measured the same way, for the day this city feels small.
What this means: the same measurements pointed at the cities around you. A neighbor with few working websites and a low review bar is a market you can enter cheaply; a bigger neighbor with a higher bar tells you what growing there will cost. A card whose search carried its businesses opens them.
What this means: Click a name for everything we hold on it; the spreadsheet carries every column.
Your market at a glance
–competing businesses
–with a real website
–dead websites
–builder-made sites
–average rating
–total reviews
How neighboring cities compare
City
Businesses
Real websites
Dead sites
Avg rating
Total reviews
What this means: the same trade, in the cities around yours. A neighboring city with fewer real websites is an easier market to stand out in; a city with more is where the competition is investing.
Other trades in this city
Trade
Businesses
Real websites
Dead sites
Avg rating
What this means: how the other local trades in this city stack up on the same measures. Useful context for how digitally competitive your market is overall.
Where you stand
The keywords we measured
Where you show up
–your best map ranking
What this report measured
What this means: the evidence behind every number above. The bars are the work we did on the day named here; the tiles are what it found. Anything we could not reach is named rather than left out.
Your service area, mapped
What this means: each shape (or dot) is an area we checked around your business. Green means you appear in Google's top three there, gold means you don't yet. The star marks where the searches started: your shop on Google Maps, or the middle of your ZIP code when the listing gives no point. Every gold area is a neighborhood where customers are calling someone else today.
Every search we tested, area by area
What this means: every search we tested (rows) across every ZIP code (columns), read from Google's top three at each area. How to read a cell: #1 to #3 means you are one of Google’s top three there. A – means we searched there and you were not in those three; you may still sit further down the longer list, which that box simply cannot see. A · means that pair was not searched. The last column is a different measurement: your spot on the area-wide map list, measured once from your starting point (your shop on Google Maps, or the middle of your ZIP code when the listing gives no point) with the whole service area in view, which is why it has one value for the entire row. Tap it to see exactly who sits above you on that list.
The full area detail
ZIP
City
Distance
Search
Your map spot
Your website result
Who leads there
What this means: the raw survey, row by row: for each nearby ZIP code and each search, where you placed in Google's top three, where your website placed in the regular (non-map) results, and who holds the #1 map spot in that area: a competitor, or you where you hold it yourself. A dash in the website column is a real finding, not missing data: we checked those regular results for your website and it was not there. "Not in the top three" rows are the areas to win back. An Ads chip means someone is paying to appear above the map on that search; an AI chip means Google shows an AI answer there; both push the free results further down, which makes a top three map spot worth even more.
Who is winning instead
Your watched competitors
Competitor
Visibility share
Vs last week
Rating
Reviews
What this means: these are the competitors you asked us to watch. “Vs last week” is how much visibility they gained or lost across your surveyed areas since your previous report. When they lose ground while you gain it, your work is paying off. A competitor marked “not seen this week” didn't appear in the map results we surveyed, and that's usually good news for you.
Who's taking the calls you're not
What this means: these businesses appear in the Google map results your customers see when they search nearby. The bar is the share of your surveyed areas where they rank: every point of their share is a search where a customer found them first. The share counts only the searches that showed a top three; the area-wide map lists and the street-corner map are separate measurements with their own boards.
Your biggest competitors, up close
The competitor deep-dive could not run this time, so it is not measured. It is never counted against you.
What this means: we picked the competitors winning the most of your searches and put their websites through the same grading yours got. Their weak spots are your openings: every page where your site is visibly stronger than theirs is ground you can take.
The longer map list, search by search
What this means: behind Google's top three sits a longer ranked list, and this is it for each search, measured once from your starting point (your shop on Google Maps, or the middle of your ZIP code when the listing gives no point) with your whole service area in view. Every name above yours is a business getting calls that could be yours, and now you know exactly who they are. Climbing this list comes from reviews, a complete Google profile, and consistent listings.
Who is paying for ads on your searches
Advertiser
Website
Ads seen in
What this means: we saw these businesses' Google ads on the exact searches your customers make, above the top three. You don't have to outspend them, but you should know who they are.
What the AI assistants say
When your customers ask an AI, word for word
The assistants were not asked on this run, so this section is not measured. It is never counted against you.
What this means: we asked each assistant real questions for your trade and your area, and kept every answer word for word. The businesses named here are the ones the assistants suggested on the day we asked.
What the searches are worth
How many people run these searches
Search volumes were not measured on this run.
What this means: real monthly search demand, shown as honest ranges; tools that sell exact counts are guessing. The ranges are Google's US-wide numbers: a big number on a general search ("furnace repair") is national demand, so the rows tagged near you, the same searches with your city attached, are the closest measurable signal of local demand. A ≈0 on a long-tail question means Google averages it under a handful of searches a month nationwide; those are exactly the questions AI assistants answer with somebody's name. A search in the thousands with a cold map above is the clearest picture of what an unranked area costs.
The evidence
Your review position
–your rating · reviews
–local median
–local leader
Your website in regular search results
What this means: beyond the top three, Google lists normal website results. Ranking there takes on-page SEO: page titles, service pages for each city, and content that matches what people search for.
Your website's health
–website grade
–quality score
–the site we graded
The technical checks, one by one
How the score was built
What this means: we grade the website itself, separate from your Google profile: is it a real, healthy site with a secure connection, does it work on phones, and does it tell Google what you do and where. The score is the weighted average of the measured factors above: each bar shows exactly where the points came from, and every low bar is fixable.
Lighthouse Authority
Website
Authority score
Sites linking in
What this means: Lighthouse Authority measures how established a website looks to search engines, computed from a map of who links to whom across the whole web. Scores run 0 to 10, and most local business sites sit between 1 and 3, so small differences matter. If a competitor scores higher, they've simply been collecting links longer. Directory listings, local press, and supplier or association pages are the usual ways to catch up. A site the web map has not seen enough of shows not scored yet: the map refreshes quarterly.
Directory listings & citations –
Directory
Found
Claimed
Name
Phone
Website
Address
Reviews
What this means: Google cross-checks your business against directories like Yelp, BBB, and Yellow Pages. Missing or inconsistent listings quietly hold your rankings back. A dash means the directory doesn't show that detail publicly, not that it's wrong. Here's what to fix first:
The next ninety days
Your next ninety days, in order
Built only from what this report measured; every step names the finding behind it. The work is yours to run, and this list is made to hand to whoever runs it: you, your team, or ours.
Raw data
Show the raw data this report was built from
What now
Talk it through
Thirty minutes with a person, free. No hard sell: what is costing you calls, what to fix first, and what we would do next.
Every business competing for the same customers in your zip codes, searched the day you order, sent the moment it is built and reviewed by a person right after: who is winning, who is advertising, and where the room is. $99.
This report is one day in your market. The Starter, Growth and Pro plans keep checking it (every month on Starter, every week on Growth, twice a week on Pro), and your weekly report tells you what moved.
LIGHTHOUSE PRO